Fresno State colorguard

University Brand Guidelines

The brand components

A strong visual identity strengthens Fresno State.

Our design elements provide a powerful set of tools to convey the unique personality of Fresno State. They set the stage for storytelling and allow you to instantly establish an immediate connection to the brand.

  • Fresno State outdoor sign

    The University Name

    The Fresno State identity is much more than a graphic appearance; the University’s identity represents an important component in its unique personality.

  • Female student looking at a Fresno State banner

    Official Logos

    The Fresno State logo is the primary wordmark that visually distinguishes the University. Its design is intended to identify the campus in a modern, clean fashion. It should be used by all campus units to convey a sense of the whole University through uniformity and consistency.

  • Typographic elements


    Typography is a critical component to our identity. The fonts we’ve chosen embody the essence of our communications goals that fuse universal functionality with an unmistakably bold presence — enhancing the strength of our brand with consistent use.

  • Fresno State color palette


    Fresno State’s color palette is one of the most recognized aspects of its brand identity. Using color appropriately is vital to reflecting a cohesive image.

  • Fresno State stationery


    Every organization depends on a variety of business documents for communications. Brand templates from Microsoft Word to Powerpoint make it easier for a cohesive brand identity across campus.

  • Crepe Myrtle

    Background Wallpapers

    Bring the Fresno State campus home with branded digital wallpapers. Share your favorite aspects of the Fresno State campus and show your Bulldog pride through custom Fresno State wallpapers and Zoom backgrounds for desktops, laptops and mobile devices.

  • Students purchasing Fresno State merchandise

    Trademark Licensing

    The trademark licensing program gives the University control over its logos and marks, thus, ensuring the quality and consistency of all of the University’s merchandise.

  • Fresno State design publications

    Brand in Action

    See how visual identity components of the Fresno State brand are being implemented across instutional print, web, email and video projects.

  • Brand approval process Please note: All graphic projects utilizing the University’s visual identity must be approved by University Brand Strategy and Marketing.

    Brand Approval

    To submit your request, please contact:

    Todd Graves
    Senior Graphic Designer