Protected Verbiage

Fresno State Athletics Trademarks

A trademark is any mark, logo, symbol, nickname, letter(s), word(s) or combination of these that can be associated with the University.

Fresno State asserts ownership and all rights, titles, and interest in and to its trademarks. To maintain the equity the University has developed with these Trademarks, their use - in any form- is controlled by Fresno State through the Office of Trademark Licensing.

  • Registered Trademarks
    • Fresno State®
    • Fresno State Bulldogs®
    Additional Trademarks
    • Be Bold™
    • Bulldogs™
    • Bulldog Born. Bulldog Bred.™
    • Bulldog Born. Bulldog Bred.
      Gonna be a Bulldog 'til the day I'm dead.™
    • Bulldog Stadium™
    • California State University, Fresno™
    • #GoDogs™
    • Margie Wright Diamond™
    • No Dogs Down™
    • Pete Beiden Field at Bob Bennett Stadium™
    • Pride of the Valley™
    • Red Wave™
    • Red Wave Rise Up™
    • Save Mart Center™
    • TimeOut™
    • Underdogs to Wonderdogs™
    • Victor E.™
    • Victor E. Bulldog™
Questions? Contact Us.

Frank Pucher
Senior Associate Athletics Director for External Relations
fpucher@csufresno.edu
559.278.8006

Clarence Chiong
Trademark Licensing
cchiong@csufresno.edu
559.278.4551

University Brand Strategy and Marketing
brand@csufresno.edu
559.278.8595