Primary Logo (4-Paw Bulldog)
The Bulldog is the primary logo for Fresno State Athletics and is the standard mark for use for ALL identification purposes (web, print, television, etc.). The Bulldog MUST always face left, except for use on a Fresno State football helmet.
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Primary colored (Red or Blue) background -
Secondary (Grey or Black) background
For two-color applications, the Green V must be converted to Pantone Red 187. A one-color application must be converted to Pantone Blue 2767 or white. When the Bulldog is placed over a colored background, please ensure that the logo used has a white stroke/border applied around the Bulldog.
Primary Logo with Wordmark(s)
These lockups may be used where the wordmark “Fresno State” or “Fresno State Bulldogs” must coexist with the Bulldog logo as part of a design.
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Primary colored (Red or Blue) background -
Secondary (Grey or Black) background
Horizontal Bulldog Variation(s)
These lockups may be used where the wordmark “Fresno State” or “Fresno State Bulldogs” must coexist with the Bulldog logo in a horizontal design.
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Primary colored (Red or Blue) background -
Secondary (Grey or Black) background
Wordmarks(s)
When the Bulldog logo does not meet specific design requirements, the wordmark is the approved secondary usage to represent Fresno State Athletics. Please ensure that the ® is after “Fresno State” and after “Fresno State Bulldogs.”
Bulldog Face
The Bulldog Face is a secondary logo for Fresno State Athletics and is another mark for use for identification purposes. When the Bulldog is placed over a colored background, please ensure that the logo used has a white stroke/border applied around the Bulldog Face.
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Primary colored (Red or Blue) background -
Secondary (Grey or Black) background -
One-color -
One-color (Red or Blue) background
Bulldog Face with Wordmark(s)
These lockups may be used where the wordmark “Fresno State” or “Fresno State Bulldogs” must coexist with the Bulldog Face logo as part of a design.
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Primary colored (Red or Blue) background -
Secondary (Grey or Black) background
Horizontal Bulldog Face Variation(s)
These lockups may be used where the wordmark “Fresno State” or “Fresno State Bulldogs” must coexist with the Bulldog Face logo in a horizontal design.
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Primary colored (Red or Blue) background -
Secondary (Grey or Black) background
Green V
The Green V logo is for use only within the Fresno State Athletics Department and select athletic inspired licensed merchandise. It must also be used in conjunction with another mark. The Green V logo is not for use outside of the Fresno State Athletics department.
Improper Usage
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Do not distort (stretch or squeeze) the logo. -
Do not use the logo in conjunction with a different typestyle for the wordmark or place text in front of the logo. -
Do not recolor the logo in any non-approved colorway. -
Do not use the logo to brand a college, department or campus unit. Please use the University brand instead. -
Do not fade the logo in any non-approved way. -
Do not create your own logo or recreate the logo. -
Do not flip the logo so that it faces right (except on a football helmet). -
Do not place over a busy photo or background. -
Do not use old logos.