Close-up of a hands typing on a laptop

Web and Digital

Our digital presence

Telling our digital story.

When we carefully craft an online presence, we attract talented students and employees, we nurture relationships with alumni and donors, and we emphasize our commitment to the community.

Core Values

  • Programming code on a screen

    Web

    Each visitor comes to our site with a specific purpose in mind throughout their higher ed, decision-making journey. The better we recognize and understand this journey, the better we can provide our visitors with the right information at the right time. This builds trust, loyalty and credibility while also establishing strong relationships.

  • Woman typing on a laptop

    Email Marketing

    Email is a key platform to engage with your audiences, share news and information, drive attendance to events and solicit donations. Every email message should be strategic, concise, blend visuals and copy in an impactful but accessible way, and offer recipients a clear call to action.

  • Close-up of apps on a mobile device

    Social Media

    Connect and engage with followers while spreading the infectious Bulldog spirit. While rules and best practices vary by platform, here you will find some guiding principles to keep your social media accounts effective and on brand.