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University Marketing and Communications

Our official Name

The Fresno State identity is much more than a logo or visual appearance; the university’s identity represents an important component in its unique personality.

Formal Academic Name

California State University, Fresno

This is the university’s formal name that identifies it as part of the California State University system. California State University, Fresno is one of 23 campuses in the CSU system.

The Comma

When the formal, full name appears on a single line title or in copy, the comma is always used, separating California State University from its location in Fresno. It is incorrect to replace the comma with “at” or “of” or any other connecting word or symbol. In addition, when California State University, Fresno appears in a sentence such as this one, there is no comma following Fresno.

Formal Name Usage

Correct:

  • California State University, Fresno

Incorrect:

  • California State University Fresno
  • California State University at Fresno
  • California State University of Fresno
  • California State University in Fresno
  • California State University – Fresno
  • California State University: Fresno
  • Cal State University Fresno
  • Cal State Fresno
  • CSU Fresno
  • CSUF

 

Informal Name

Fresno State

This is the acceptable shorter, less formal name for the university. It is acceptable as a first text reference, as well as subsequent references.

Informal Name Usage

Correct:

  • Fresno State

Incorrect:

  • Fresno State College
  • Fresno State University
  • FS
  • F.S.
  • FSU
  • F.S.U.
  • Fr. State
  • Fr. St.

Exceptions

FS may be used in social media hashtags.

 

Acronyms

No acronyms are allowed. There are no other approved names for the University. The use of “FSU” and other versions of the official names are not permitted.