A strong visual identity strengthens Fresno State.
Our design elements provide a powerful set of tools to convey the unique personality of Fresno State. They set the stage for storytelling and allow you to instantly establish an immediate connection to the brand.
The University Name
The Fresno State identity is much more than a graphic appearance; the University’s identity represents an important component in its unique personality.
The Fresno State logo is the primary wordmark that visually distinguishes the University. Its design is intended to identify the campus in a modern, clean fashion. It should be used by all campus units to convey a sense of the whole University through uniformity and consistency.
Typography is a critical component to our identity. The fonts we’ve chosen embody the essence of our communications goals that fuse universal functionality with an unmistakably bold presence — enhancing the strength of our brand with consistent use.
Fresno State’s color palette is one of the most recognized aspects of Fresno State’s brand identity. Using color appropriately is vital to reflecting a cohesive image.
Every organization depends on a variety of business documents for communications. Brand templates from Microsoft Word to Powerpoint make it easier for a cohesive brand identity across campus.
The trademark licensing program gives the University control over its logos and marks, thus, ensuring the quality and consistency of all of the University’s merchandise.
Brand in Action
See how visual identity components of the Fresno State brand are being implemented across instutional print, web, email and video projects.
Please note: All graphic projects utilizing the University’s visual identity must be approved by University Brand Strategy and Marketing.
To submit your request, please contact:
Senior Graphic Designer