Color is foundation to a strong and easily recognizable identity.When it comes to branding, conveying a simple idea of meaning and differentiation requires a color palette that properly expresses our bold, strategic positioning.
Fresno State's official primary colors are Cardinal Red and Blue. They represent Fresno State at the highest level and are the predominant colors in all communications and design layouts.
- CMYK: 0, 100, 79, 20
- RGB: 196, 18, 48
- HSL: 350, 83, 42
- HEX: #c41230
The color red signifies Fresno State’s pioneering spirit and leadership qualities, promoting ambition and determination. Red is energizing. Red is BOLD. It is one of the most highly-visible colors that often represents power, courage and tradition. It excites the emotions and motivates us to take action.
If you are using a spot color, please use Pantone 186 for accurate color reproduction.
- CMYK: 100, 67, 0, 23
- RGB: 0, 44, 118
- HSL: 218, 100, 23
- HEX: #002c76
The color blue is one of the three primary colors in traditional color theory, as well as in the RGB color model. Blue communicates trust, responsibility, honesty and loyalty. It promotes inspiration, freedom and imagination. Blue is dependable and predictable, a safe and non-threatening color, and the most universally liked color of all.
If you are using a spot color, please use Pantone 2133 for accurate color reproduction.
HEX, RGB and HSL color values should be used primarily for digital purposes, for example, when applying specific CSS properties such as
background-color: #c41230; or alternatively
background-color: rgb(); or
background-color: hsl();. Although these color values can be used for generic printing purposes, to ensure color accuracy and high-resolution printing, it is important to work in CMYK mode throughout your creation process.
- CMYK: 0, 0, 0, 31
- RGB: 206, 209, 212
- HSL: 210, 7, 82
- HEX: #ced1d4
An additional color, Cool Gray, was added to the primary color palette when the new Fresno State logo was introduced in 2009. In the three-color version of the logo, the horizontal rule below the wordmark is displayed in Cool Gray. In the two-color version, the horizontal rule is displayed in blue. The single-color version is displayed in either black or white (inverse).
If you are using a spot color, please use Pantone Cool Gray 6 for accurate color reproduction.
- CMYK: 0, 0, 0, 0
- RGB: 255, 255, 255
- HSL: 0, 0, 100
- HEX: #ffffff
Remember that white is an important part of our color palette. White space is an essential component of a healthy design, and should be considered a brand color in conjunction with this palette.