Typography
  • Bulldog Born font

    Bulldog Born font

    The “Bulldog Born” font is a custom font, designed by Joel Beery, exclusively used for Fresno State Athletics. The intent is to use this font for top level brand identity elements.

    Any graphic using the Bulldog Born font must obtain approval from Athletics before use/publication. Any application on merchandise/promo items must go through the standard licensing approval process and deadlines.


    Usage:
    • Facility Signage
    • Top level athletics brand messaging
    • Each sport's "official" name
    • Main/top level header identifying sport in marketing collateral
    • Athletic uniforms
    Do not use for:
    • General body copy
    • Promo messaging (i.e. game day is Star Wars themed)
    • University or academic purposes
    • Student organizations
    • No arching of the font
    Distribution:
    • Internal use
    • Approved sign vendors
    • Approved equipment vendors
    • Approved licensees

    Fresno State Athletics (with approval from Senior Assoc. AD - External Relations) Trademark Licensing and University Brand Strategy and Marketing are the only approved areas to distribute the font package to vendors.

    Allowable Usage

    Identity:
    • Fresno State
    • Fresno State Bulldogs
    • Fresno State Athletics
    Sports/Departments:
    • Baseball
    • Basketball
    • Men's Basketball
    • Women's Basketball
    • Cross Country
    • Men's Cross Country
    • Women's Cross Country
    • Equestrian
    • Football
    • Golf
    • Men's Golf
    • Women's Golf
    • Lacrosse
    • Soccer
    • Softball
    • Swimming and Diving
    • Tennis
    • Men's Tennis
    • Women's Tennis
    • Track & Field
    • Track & Field / XC
    • Men's Track and Field
    • Women's Track and Field
    • Volleyball
    • Water Polo
    • Wrestling
    • The Bulldog Foundation
    • Sports Medicine
    Special Programs:
    • Spirit Program
    • Band (Apparel for Athletics Events)
    • Marching Band (Apparel for Athletics Events)
    Athletics Venues:
    • Jim Sweeney Field at Bulldog Stadium
    • Bulldog Stadium
    • Margie Wright Diamond
    • Pete Beiden Field at Bob Bennett Stadium
    • Save Mart center
    • Spalding G Wathen Tennis Cente
    • Wamerdam Field
    Protected Verbiage:
    • Timeout
    • Bulldog Born. Bulldog Bred.
    • #GODOGS
    • No 'Dogs Down
    • Pride of the Valley
    • Red Wave
    • Red Wave Rise Up
    • Underdogs to Wonderdogs
    Staff Titles Athlete Names/Uniforms Team Accomplishments (Championships) Athlete Accomplishments (i.e. Awards) Case by Case Basis:
    • Athlete/Coaches/Staff Names
    • Non-Video Board Graphics (i.e. Social Media)
  • Roboto font

    Roboto font

    Roboto has been refined extensively to work across a wider set of supported digital devices and platforms. It is slightly wider and rounder, giving it greater clarity and making it more optimistic. This makes Roboto a great typeface for digital production and high-density displays.

    The fonts are currently available in eighteen different styles and features six weights.

Questions? Contact Us.

Frank Pucher
Senior Associate Athletics Director for External Relations
fpucher@csufresno.edu
559.278.8006

Clarence Chiong
Trademark Licensing
cchiong@csufresno.edu
559.278.4551

University Brand Strategy and Marketing
brand@csufresno.edu
559.278.8595