Official Logos and Wordmarks

Primary Logo (4-Paw Bulldog)

The Bulldog is the primary logo for Fresno State Athletics and is the standard mark for use for ALL identification purposes (web, print, television, etc.). The Bulldog MUST always face left, except for use on a Fresno State football helmet.

  • 4-Paw Bulldog
  • Primary background
    Primary colored (Red or Blue) background
  • Secondary background
    Secondary (Grey or Black) background
Color Variations

For two-color applications, the Green V must be converted to Pantone Red 187. A one-color application must be converted to Pantone Blue 2767 or white. When the Bulldog is placed over a colored background, please ensure that the logo used has a white stroke/border applied around the Bulldog.

Primary Logo with Wordmark(s)

These lockups may be used where the wordmark “Fresno State” or “Fresno State Bulldogs” must coexist with the Bulldog logo as part of a design.

  • Primary background
    Primary colored (Red or Blue) background
  • Secondary background
    Secondary (Grey or Black) background

Horizontal Bulldog Variation(s)

These lockups may be used where the wordmark “Fresno State” or “Fresno State Bulldogs” must coexist with the Bulldog logo in a horizontal design.

  • Primary background
    Primary colored (Red or Blue) background
  • Secondary background
    Secondary (Grey or Black) background

Wordmarks(s)

When the Bulldog logo does not meet specific design requirements, the wordmark is the approved secondary usage to represent Fresno State Athletics. Please ensure that the ® is after “Fresno State” and after “Fresno State Bulldogs.”

Bulldog Face

The Bulldog Face is a secondary logo for Fresno State Athletics and is another mark for use for identification purposes. When the Bulldog is placed over a colored background, please ensure that the logo used has a white stroke/border applied around the Bulldog Face.

  • Bulldog Face
  • Primary background
    Primary colored (Red or Blue) background
  • Secondary background
    Secondary (Grey or Black) background
  • One-color
    One-color
  • One-color red/blue background
    One-color (Red or Blue) background

Bulldog Face with Wordmark(s)

These lockups may be used where the wordmark “Fresno State” or “Fresno State Bulldogs” must coexist with the Bulldog Face logo as part of a design.

  • Primary background
    Primary colored (Red or Blue) background
  • Secondary background
    Secondary (Grey or Black) background

Horizontal Bulldog Face Variation(s)

These lockups may be used where the wordmark “Fresno State” or “Fresno State Bulldogs” must coexist with the Bulldog Face logo in a horizontal design.

  • Primary background
    Primary colored (Red or Blue) background
  • Secondary background
    Secondary (Grey or Black) background

Green V

The Green V logo is for use only within the Fresno State Athletics Department and select athletic inspired licensed merchandise. It must also be used in conjunction with another mark. The Green V logo is not for use outside of the Fresno State Athletics department.

  • Green V

Improper Usage

  • No stretched logo
    Do not distort (stretch or squeeze) the logo.
  • No different typestyle
    Do not use the logo in conjunction with a different typestyle for the wordmark or place text in front of the logo.
  • No recoloring
    Do not recolor the logo in any non-approved colorway.
  • No college or department branding
    Do not use the logo to brand a college, department or campus unit. Please use the University brand instead.
  • No fading
    Do not fade the logo in any non-approved way.
  • Don't recreate the logo
    Do not create your own logo or recreate the logo.
  • Don't flip the logo
    Do not flip the logo so that it faces right (except on a football helmet).
  • No busy background photos
    Do not place over a busy photo or background.
  • Do not use old logos
    Do not use old logos.