Color Palette

Fresno State Athletics Primary Colors

Fresno State Athletics logos are designed to be produced in one, two and three colors. When choosing colors for the Bulldog logo, the standard color matches are specified according to the PantoneĀ® Matching System (PMS). When reproducing the logo in four-color process, use the PANTONE equivalents. If the standard colors are not available, use careful discretion when selecting other single colors for reproduction. The colors shown in this manual are not intended to match the PANTONE Color Standards.

  • Pantone 186
    • CMYK: 0, 100, 79, 20
    • RGB: 196, 18, 48
    • HSL: 350, 83, 42
    • HEX: #c41230
  • Pantone 2767
    • CMYK: 100, 87, 42, 41
    • RGB: 19, 40, 76
    • HSL: 218, 60, 19
    • HEX: #13284c

Green V Color

  • Pantone 356
    • CMYK: 96, 26, 100, 15
    • RGB: 0, 121, 53
    • HSL: 146, 100, 24
    • HEX: #007935

Background Color

  • Pantone Cool Gray 7
    • CMYK: 43, 35, 34, 1
    • RGB: 152, 152, 154
    • HSL: 240, 1, 60
    • HEX: #98989a
Questions? Contact Us.

Frank Pucher
Senior Associate Athletics Director for External Relations
fpucher@csufresno.edu
559.278.8006

Clarence Chiong
Trademark Licensing
cchiong@csufresno.edu
559.278.4551

University Brand Strategy and Marketing
brand@csufresno.edu
559.278.8595