President Castro high fives a student during the 107th Commencement.

Our Brand

“… Bold is an attitude that moves ideas, opportunities and people beyond convention, obstacles and naysayers, to success. Being bold inspires leaders and transformation because it tests limits and possibilities in a positive, results-oriented way that is focused on the greater good for our community.”

Joseph I. Castro, President
Fresno State students cheering at a football game
Where BOLD begins

A bold promise.

Fresno State’s mission is to boldly educate and empower students for success.

Everything we do is tied to students. We implement bold, focused strategies designed to maximize success. By collaborating with community, we provide a transformative educational experience that prepares them to serve and lead in the Central Valley, the state and beyond while improving the overall graduation rate.

The 2016-2020 Strategic Plan

A father embraces his daughter at after graduation

What is a brand?

A brand — our brand — is the intersection of what we say about ourselves, how we act and what people think of us. Fresno State is a dynamic, complex and important institution to represent. The brand is how the University’s contributions and values can be more easily understood.

Why Brand Matters

Aerial view of the Fresno State campus

Where BOLD begins for student success.

For Fresno State, the communications requirements of a brand go beyond normal consumer products and services, in part because additional scrutiny comes with the public academic charter and because the impact of a regional university touches so many different targets directly and indirectly.

University Values

The Fresno State medallion

Go forth, lead and succeed.

Fresno State implements bold, focused strategies designed to maximize success for our student body. In collaboration with our community partners, we provide a transformative educational experience that prepares students to serve and to lead in the Central Valley, the state and beyond.

Brand Pillars

Fresno State students cheering at a football game

A place of opportunity for students to succeed.

With 108 years of excellence already, Fresno State starts its second century on the cusp of new beginnings and opportunities. Today, Fresno State is leading the way in Central California through innovation and by inspiring our students to think on higher levels and pursue their dreams. Here are a few things we’re proud of …

Pride Points